- This corporate name change is to leverage Ericsson’s global brand assets
- LG brand and business portfolio maintains as key ingredients
- Business strategies and management policy remain the same
September 1, 2012 – LG-Ericsson, which was launched as a joint venture between Ericsson and LG Electronics two years ago, is now re-branding the corporate name to Ericsson-LG, effective September 1, 2012.
With the new name, Ericsson-LG can now take advantage of the full range of Ericsson’s branding assets. The company will leverage the uniformed look and feel of a world-class brand identity, such as Ericsson capital font/typefaces, icons, colors, images and global campaign materials.
“We are proud to contribute to the fast growing development of Korea’s world leading 4G/LTE infrastructure, which is a direct result of an effective and strong partnership between two leading ICT companies, Ericsson and LG Electronics. This combination has proven to deliver unique strengths to both our customers in Korea and to the Korean telecoms industry, “said Mats H Olsson, Chairman of Ericsson-LG. “As a long-standing partner, LG will remain a key element and continue to play an important role for the success of Ericsson-LG.”
Ericsson-LG will maintain the existing business portfolio, while moving toward solutions and services focused approach with the key assets like technology and service leadership.
Ericsson-LG (formerly LG-Ericsson) was launched as a joint venture between Ericsson and LG Electronics, in July 2010. The company aims to become a leader in the telecommunication industry, providing customized solutions for operators and corporations, with a portfolio ranging from mobile and fixed network infrastructure to enterprise.
For more information, go to: www.ericssonlg.com
Ericsson is the world’s leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world’s mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company’s net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
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