- Consumers expect artificial intelligence (AI) to move
from assistants to managers
- Virtual reality will be indistinguishable from physical
reality in only three years
- More than a third of respondents believe digital
privacy no longer exists
Taking a look into the future, Ericsson (NASDAQ: ERIC) ConsumerLab
presents the sixth edition of its annual trend report The 10
Hot Consumer Trends for 2017 and beyond.
AI is an important theme this year and consumers
see it playing a much more prominent role than before – both in society and at
work. In fact, 35 percent of advanced internet users want an AI advisor at
work, and one in four would like an AI as their manager.
These are the 10 trends for 2017 and beyond:
1. AI Everywhere: 35 percent of advanced internet users
want an AI advisor at work, and one in four would like an AI as their manager. At
the same time, almost half are concerned that AI robots will soon make a lot of
people lose their jobs.
2. Setting the Pace for Internet of Things: Consumers are increasingly using
automated applications, encouraging IoT adoption. Two in five believe
smartphones will learn their habits and perform activities on their behalf
3. Pedestrians Drive Autonomous Cars: Car drivers may not exist in the future.
One in four pedestrians would feel safer crossing a street if all cars were
autonomous, and 65 percent of them would prefer to have an autonomous car.
4. Merged Reality: Almost four out of five virtual reality
users believe VR will be indistinguishable from reality in only three years.
Half of respondents are already interested in gloves or shoes that allow you to
interact with virtual objects.
5. Bodies Out of Sync: As autonomous cars become reality, car
sickness issues will increase, and three in ten foresee needing sickness pills.
One in three also want motion sickness pills for use with virtual and augmented
6. The Smart Device Safety Paradox: More than half already use emergency
alarms, tracking or notifications on their smartphones. Of those who say their
smartphone makes them feel safer, three in five say they take more risks
because they rely on their phone.
7. Social Silos: Today, people willingly turn their
social networks into silos. One in three says social networks are their main
source of news. And more than one in four value their contacts’ opinions more
than politicians’ viewpoints.
8. Augmented Personal Reality: Over half of people would like to use
augmented reality glasses to illuminate dark surroundings and highlight
dangers. More than one in three would also like to edit out disturbing elements
9. The Privacy Divide: Two in five advanced internet users want
to use only encrypted services, but people are divided. Almost half would like
to have just reasonably good privacy across all services, and more than one out
of three believes privacy no longer exists.
Tech for All: More than
two out of five advanced internet users would like to get all their products
from the biggest five IT companies. Of those, three in four believe this will
happen only five years from now.
Reflecting on the rise of
virtual reality, Michael Björn, Head of Research, Ericsson ConsumerLab,
says: "Beyond real time, I believe we should be talking about reality
time. In fact, what we call reality becomes ever more personal and subjective.
Consumers not only surround themselves with the like-minded on social networks,
but also are also starting to customize the way they experience the world with
augmented and virtual reality technologies.
“Consumers also want the future to remain fully
mobile, implying that demand for battery-friendly, instant and fast
connectivity is set to grow rapidly. In that sense, reality time means it is
time for 5G networks.”
The insights in the 10 Hot Consumer Trends for 2017
report are based on Ericsson ConsumerLab’s global research activities over more
than 20 years, as well as data points from an online survey of advanced
internet users in 14 major cities across the world, performed in October 2016.
Although the study only represents 27 million citizens, their early adopter
profile makes them important to understand when exploring future trends.