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Intelligent connected machines to be a major part of life by 2030, consumers predict

  • Date: 2020.12.16


  • Early tech-adopter consumers predict intelligent connectivity to enable services that go way beyond the mobile broadband experiences of today

  • expectations on smarter connectivity are higher than for any other connected intelligent machine type

  • These predictions about connected intelligent machines point to opportunities for 5G service providers for new intelligent network services.

Consumers expect connected technology to become more flexible and interactive going forward and see devices enabling more pro-active, and even creative choices in a wide range of everyday life situations by 2030.

The tenth edition of the Ericsson (NASDAQ: ERIC) ConsumerLab 10 Hot Consumer Trends report highlights consumer predictions about the various roles that the connected intelligent machines could take on going forward. Each of these role could be seen as new service areas, opening a range of opportunities for 5G service providers to gradually extend intelligent networks to their customers.

At Ericsson Research, our vision is that advances in AI and cellular communications technology will enable connected intelligent machines to securely communicate across the networks of tomorrow. In the process, they could make the world more responsive to consumer needs than ever before, given that consumers predict intelligent connectivity to enable services that go way beyond the mobile broadband experiences of today.

Based on long-standing global trend research, the ConsumerLab 10 Hot Consumer Trends 2030 report represents the expectations and predictions of 50 million early technology adopters across 15 major cities.



In this study, respondents rated 112 connected intelligent machine concepts, ranging from a human-centered to a more rational perspective. The result is an overview of the 10 roles consumers expect connected intelligent machines to take in everyday life by 2030. Each trend in the report depicts a specific role that such machines could take.







The 10 Hot Consumer Trends for 2030



 

  1. Body bots: Get a power-up – 76 percent of consumers predict there will be intelligent posture-supporting suits.

  2. Guardian angels: Three-quarters believe that privacy guardians will help fool surveillance cameras and block electronic snooping.

  3. Community bots: Seventy-eight percent believe electronic watchdog services will alert neighborhood allies to any trespassers.

  4. Sustainability bots: Future weather will be extreme – 82 percent believe devices will share data and warn about local rain torrents or heat blasts.

  5. Home officers: WFH uninterrupted – 79 percent say smart speakers will project noise-canceling walls around the home office space.

  6. Explainers: Over 8 in 10 predict automated financial management systems that explain how your investments are handled.

  7. Connectivity gofers: Smart signal locators will be able to guide you to optimal connectivity spots, say 83 percent of consumers.

  8. Baddie bots: A baddie bot that can be trained to carry out burglaries or attack other people is wanted by 37 percent of AR/VR users.

  9. Media creators: Machines will curate content. Sixty-two percent think game consoles will make original games based on their game play.

     

  10. Bossy bots: Around 7 in 10 believe that social network AIs will understand your personality and build up a circle of friends that is good for your mental and physical wellbeing.

Read the ConsumerLab Hot Consumer Trends 2030 report here